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The Web Growth Code Podcast


Aug 12, 2020

Show Notes: https://webgrowthcode.com/creating-a-brand-strategy-for-your-fly-fishing-business-with-robert-prioleau/

Robert Prioleau, from Blue Ion and Outpost, is on the podcast to share his best tips on creating a brand strategy and finding your core reason your business exists.  What you do, how you do the work, and why do are you doing the work.  Those are a few questions we dig into today on the marketing podcast.


Show Notes with Robert Prioleau

01:30 - Matt Smythe, who was on the Wet Fly Swing Podcast here, was the person who gave me a heads up about the great stuff Robert Prioleau has going in the fly fishing space.

02:30 - Blue Ion is the main company that Robert runs in the online marketing industry.

03:30 - Outpost is the outdoor marketing company that has spun off of Blue Ion.

05:30 - I noted the Wet Fly Swing Podcast which has been such a crazy and fun success.

13:50 - The Story Brand Company

14:00 - I noted the Fizzle community where you can connect with a community to build your business online.

15:40 - Patagonia and Yeti are great at story telling and great brands to follow.

21:30 - Oliver White was on the Wet Fly Swing Podcast here.

22:20 - the Patagonia movie Il Pescatore Completo | The Complete Fisherman

28:25 - I noted Domenick Swentosky and the great blog he has at Troutbitten.

32:20 - Howler Bros are doing a good job in the online space.

35:20 - Seth Godin said don’t be boring.

35:30 - Whalebone is another good example of a company doing it right.   They are producing a really exciting and fun magazine.

39:05 - I use Convertkit for my email service provider.

50:40 - The Zoom H4N is a solid portable audio recorder.  The H6 is great and there is a new H8? Now.

53:40 - Start with Why by Simon Sinek is a great book to help you tell your brand story.


You can find Robert at Instagram @getoutpost 


Tips on Creating a brand strategy
-understand the deeper mission of why your company is here
-understand your customers and what dent they want to make
-For my example - Why does the world need another podcast? 
-take 10 minutes and write a few stories of how your brand has affected someone
-There’s only one story and that’s struggle - this is the meta story
-How do you bring story telling into your digital marketing (entertaining, moving) from the meta story.
-produce story driven content about shared purpose and shared passion
-Afternoon Delight - how do you create an email that does this for your tribe.
-Owned, Earned and Paid Media

 

Resources Noted in the Show

Whalebone Magazine

The Zoom H4N 

 


Videos Noted in the Show

Patagonia movie Il Pescatore Completo | The Complete Fisherman

"Really good brands aren’t defined by what they make, they are defined by what they are made of."
-Robert Prioleau

Conclusion with Robert Prioleau

Robert Prioleau shares some killer tips on creating a brand strategy for your fly fishing company.  We find out why story is so important, how to find help for your business and what the afternoon delight is all about.  Robert shares the plans for Outpost and Blue Ion, two of his companies that are leading in their respective niches.

Show Notes: https://webgrowthcode.com/creating-a-brand-strategy-for-your-fly-fishing-business-with-robert-prioleau/