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The Web Growth Code Podcast

May 6, 2020

Show Notes:


I've got the great John Lee Dumas from Entrepreneurs On Fire on to break down how to monetize your podcast.  This one blew me away so I know you are going to love all of the crazy knowledge bombs.

Find out why you should not try to convert the unconverted.  Instead you should be like JLD and become a guest on other podcasts.  Set the goal now for 100.  The new 100 guest challenge will be coming soon to a theater near you.

You can find John at

How JLD Would Monetize a New Podcast Today

-Don't even think about sponsors until you are 365 days into your show.

-Instead find out what the #1 struggle is for your listeners

-Give them a solution to that struggle

-Then Offer that solution to your audience

-If the first solution doesn't solve their problem then tweak and try again

-Eventually you'll find something that works

-Determine what your massive solution is to their problem


Tips on Growing Your Podcast in the First year

-Become a guest on 100 podcasts in next 100 days

-John wants to become one of the 7 podcasts that the average person listens to

-If you become on of the 7, then they might drop into your funnel

-Then they might become a customer or client

-Focus where people are already listening


Quote via Pat Flynn form Smart Passive Income: 

"The Riches are in the Niches."


How Do You Know When You Niched Down Enough

-You know you are niched down enough If you look around and have no competition

-and/or if You look around and know you can dominate everyone in the niche

-The Risk analogy and Australia

-The example of the fly fishing niche within a niche 

-Get fired up when you see barriers because you will be better off on the other side of it

Steps to become a guest on another podcast

-Go to apple podcast store

-Goto your category

-rank the top 200

-see which ones take guests on a topic where
you are expert

-when find them you have to manually do this:

-Click on logo and click website

-Then click contact form

Send them a letter


Takeaway:  Get yourself as a guest on 100 podcasts this year

"Convert the Converted, it's so much easier."

Conclusion with John Lee Dumas


John Lee Dumas breaks down some amazing tips on the steps to monetizing your podcast.  We find out how to understand and know when you have niched down enough with your podcast. 

Show Notes: