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The Web Growth Code Podcast


Jul 22, 2020

Show Notes: https://webgrowthcode.com/how-to-increase-facebook-engagement-with-bella-vasta/

 

How to Increase Facebook Engagement
Facebook expert, Bella Vasta, shares her best tips to grow your Facebook Group and and increase facebook engagement for your business. We find about Bella's bucket strategy as we apply it to our wading staff example in the fly fishing niche. Lots of good times and laughs so hope you enjoy!

Show Notes with Bella Vasta
00:10 - Here is a link to the Bella in Your Business Podcast.
2:20 - Facebook’s first Super Bowl Ad right here.
11:45 - Bella notes snap chat glasses as a strategy for getting some unique content out for the wading staff.
15:00 - I noted Orvis and the challenge of competing with the bigger brands.
20:00 - Bella notes pretty link which is a must have tool for your wordpress site.
27:20 - We discussed Zapier and the ability to integrate and automate almost everything with it.
29:10 - Michael O’Neal was on the podcast here and shared his best tips on podcasting and creating a great brand.
30:00 - Bella was on Stelzner’s Podcast here
30:20 - I noted Pat Flynn and the mentorship along with the Wet Fly Swing.
40:20 - The bot at facebook.com/bellavasta and Bell
44:00 - the Mini cooper to get hiking. It’s got to be a convertible.

You can find Bella at JumpConsulting.net


How to Increase Facebook Engagement Highlights:

* Understand your 5 main buckets or topics before getting started with your group
* Schedule the content within the buckets for the next month
* Don't do themed posts and stay unpredictable
* Use snap chat to create a ton of great short videos
* You must run the group before passing onto a manager
* Go live using the nurture sequence emails from your 3 intro questions
* Use meeting rooms to get people live and to bond with group
* Try using a gift card like a $35 Starbucks gift card bonus as an example
* Run a challenge to post a pic or something in the group
* Don't make your challenges obvious but mix them up
* Make Units about a certain topic



How to grow a Facebook Group

1. send an email blast that goes back to buckets
2. put the Facebook group in the invite
3. From Facebook page - link to the group (new join group CTA)
4. Run a promo video for the group
5. Use Instagram stories to promote group
6. Post screenshots of group but use coloring tool to tease it
7. Use group URL and Use pretty links to make it easy to redirect
8. You have to show up in the group


3 Questions to Ask when people apply for your group:

1. What’s your email address with a nurture campaign for the leads

2. Ask what’s your biggest challenge around the subject

3. How did you here about us could be another question


(you can use a $300 software that automatically puts your information into a spreadsheet)

Engagement Features and Facebook Events

* put together an event if going live
* change your cover profile and change it up if going live to keep cover fresh
* Everyone will get notification if going live
* Make it a social learning group to get access to units


Big Picture Tips from Bella in Your Business
* You have to love failure
* You have to let go of the rains and take ownership for VA’s work
* If business plateaus then you need to understand when to change it up

Conclusion with Bella Vasta
Bella Vasta shares her best tips on Facebook groups and the steps to increase Facebook engagement and grow your group. We find out how to save time while moderating a group and how she helps scale 6 figure companies.

Show Notes: https://webgrowthcode.com/how-to-increase-facebook-engagement-with-bella-vasta/